Calumet Specialty Products Partners, L.P. (NASDAQ: CLMT) is a master limited partnership and a leading independent producer of high-quality, specialty hydrocarbon products in North America. Calumet processes crude oil and other feedstocks into customized lubricating oils, solvents and waxes used in consumer, industrial and automotive products; produces fuel products including gasoline, diesel and jet fuel; and provides oilfield services and products to customers throughout the United States.
Calumet is based in Indianapolis and produces nearly 3,500 unique specialty products used in the development of the world’s most trusted brands and products. Calumet is vertically integrated and holds a comprehensive portfolio of branded products for use in commercial, industrial, and consumer applications. Headquartered in Indianapolis, Indiana, the company employs approximately 1,600 people and operates 10 facilities across North America, including nine specialty products manufacturing and production facilities. Calumet products and services are available in approximately 52 countries across the world, serving approximately 4,400 customers globally.
Calumet's new homepage
Calumet needed a new website, the one they were currently sporting was over 10 years old and not mobile friendly. We took them under our wing and developed a website that would share their vision and look professional.
We followed their branding guide to keep Calumet's style in the website but added a more streamline and simple design. We leaned heavily on white negative space for a clean site with simple duotone header images on all the pages that represent the section you are currently in.
Much of the information on the website is active content, besides the news section there are other parts of the site that need updating pretty frequently. The careers page is pulling content straight from the HR department & Ceridian when they are posted internally, when HR was updating the website manually they would often bring the website or the carres page down especially when HR hired someone new to do this.
The Customer Tools page needs updates weekly for the information about the fuel surcharge for truck shipments. By writing some simple code that updates the weekly information this page is always up-to-date and no one needs to mess with it.It actually gets all the information from the U.S. Energy Information website.
The website was designed to be viewed as easily on mobile or a desktop
The other big part of the job was setting up the Investor Relations section for the website. This section is managed by a third party that scrubs the internet for relative news article and other related information. This is also where Calumet keeps their business information like financial reports and stock information. We redesigned this section to match the new website along with integrating some of this information into the website. Like this stock ticker at the bottom of the home page.