Biosynthetic Technologies

Penreco portfolio
Penreco
December 28, 2019
 

Delivering Innovations for A Sustainable Future,

Biosynthetic® Technologies manufactures a revolutionary new class of biobased synthetic compounds called estolides that are made from organic fatty acids found in various bio-derived oils. These highly functional biosynthetic oils have numerous uses in lubricant, automotive, marine, and personal care applications. They can be used as the primary base oil of a lubricant formulation, a component of a base oil co-blend, or even as an additive. These high-performance sustainable bases oils are suitable for a variety of applications, such as: Industrial, Personal Care, Automotive, Marine, and Food & Beverage.

In addition, because Biosynthetic sustainable base oils are compatible with common lubricant base oils and additives, they serve as an easy drop-in for most existing formulations available in the market.

Biosynthetic's new homepage

 

Our work with Biosynthetic's website started with a good design base, they just needed a little help.

The website had good bones but was not setup properly for different devices. Some of the elements didn't look very good on smaller devices and did not work the way the client wanted. We switched some of the slider elements and art out with better designed elements that had improved SEO and would position themselves differently depending on the device used. Some of the information that Biosynthetic wanted to spotlight was getting lost int the webpage so we pulled those pieces of information into a more stylized feature element.

The old Our Experts page

The new Our Experts page flows better and is visually more interesting.

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Using Google DataStudio to improve Biosynthetic's SEO

Not everyone uses Google as a search engine but it is the largest out there with over 87% of the global search market according to Statista. So using Google Analytics is a great place to pull marketing information to improve SEO and gather important visitor information like trends, traffic information, demographics, behavior, and search terms.

There are a lot of different places to gather this information but by setting up DataStudio properly we were able to give Biosynthetic's Marketing team the ability to see all the data they wanted to see in an easy to share and use report. besides being easy to read it is completely interactive allowing you to view the data for data ranges, and user and device types. This is all customizable allowing for different setups depending on what is important to Biosynthetic's team.