Prima Games

Orchex Portfolio
Orchex
November 6, 2017
The Single Gourmand
March 15, 2016
 

Prima Games was the largest publishing company of video game strategy guides in the United States.

Before Prima shuttered their doors, they were building digital strategy guides to appeal to the younger market. Those are webpage versions of the physical guide. When you purchased a guide from a store like Amazon, Gamestop, or Walmart, you would also get a code that let you unlock the digital version on Prima's website. The digital version had the same content as the book but also had interactive elements like images you can enlarge and searchable maps. We designed and built quite a few of these online strategy guides for Prima and they are still being used to this day! Prima's parent company Penguin Random House has kept the website up for those who still like playing the older video games and need a little guidance.

Main page of Doom digital guide showing the table of contents

„The digital guides are ADA compliant”

The digital guides all work the same way. When you load the page there is a popup menu that is the entire table of contents for the entire book. You can click on any of the menu items and it then loads that section. Want to see the bestiary? Click that menu item and your there.

The physical copies of many of the Prima guides can have fairly small images and small text, especially when it comes to image captions. Secondly, becasse of the younger customer base for the books, the copy can be hard to read because of background patterns and textures. The digital guides are ADA compliant, white background with black text. You also can enlarge the copy if you need to. All the images can be enlarged as well.

One of the coolest parts of these digital guides were definitely the interactive maps. All the different icons are grouped into categories and can be turned off and on to better find what you are looking for. Couple that with being able to zoom in on the map it made getting around in your game a lot easier. It makes a big difference when you compare the printed map with the digital one especially for games that are packed with so many things to do like the Witcher 3.

 

There was a lot of attention on making these guides mobile friendly.

Of course, there was a lot of attention on making these guides mobile friendly. In today's world people are using their mobile devices more than computers and when it comes to younger people that tend to play video games it is even more so. Being gamers ourselves we know how nice it is to pop up your phone real quick if you get stuck in a game and get right back to it.

Designed to look good on mobile devices

The eguides even look good on the much overlooked tablets

 

Creating hype commercials.

We created a few videos to help Prima's sales and marketing department. Sometimes you have to "wow" your audience to be noticed over your competition. We created a video to sell Toys R Us on pushing Prima Guides. Many years on a row we took existing game commercials and trailers, edited then together, to make hype videos the marketing team could use at E3 and other gaming conferences to help showcase the guides that were in the pipeline for that coming year.

E3 video
Toys R Us Video
 

List of Eguides we worked on.

Digital Strategy Guides

Cover ArtTitleContribution
Batman Cover ArtBatman: Arkham Knight eGuideDigital Design, Layout and Interactive Map
BioShock Cover ArtBioShock: The Collection eGuideDigital Design and Layout
Borderlands Cover ArtBorderlands: The Pre-Sequel Signature Series Strategy GuideDigital Design and Layout
Black Ops III Cover ArtCall of Duty: Black Ops III eGuideDigital Design and Layout
Infinite Warfare Cover ArtCall of Duty: Infinite Warfare eGuideDigital Design and Layout
Civilization Cover ArtCivilization V: Brave New WorldDigital Design and Layout
Dark Souls III Cover ArtDark Souls III eGuideLayout and Interactive Map
Deus ExCover ArtDeus Ex: Mankind Divided eGuideDigital Design, Layout and Interactive Map
Doom Cover ArtDoom eGuideDigital Design, Layout and Interactive Map
Dragon Quest Builders Cover ArtDragon Quest Builders eGuideDigital Design and Layout
Elder Scrolls Cover ArtElder Scrolls V: Skyrim Special Edition eGuideDigital Design, Layout and Interactive Map
Fallout 4 Cover ArtFallout 4 eGuideDigital Layout and Interactive Map
Far Cry Primal Cover ArtFar Cry Primal eGuideDigital Design and Layout
Final Fantasy Cover ArtFinal Fantasy X-X2 HD Remaster eGuideDigital Design and Layout
Gears of War 3 Cover ArtGears of War 3 eGuideDigital Design and Layout
Gears of War 4 Cover ArtGears of War 4 eGuideDigital Design and Layout
Gears of War Cover ArtGears of War eGuideDigital Design and Layout
Hyrule Warriors Cover ArtHyrule Warriors Legends eGuideDigital Design and Layout
Just Cause Cover ArtJust Cause 3 eGuideDigital Design and Layout
LEGO Marvel's Avengers Cover ArtLEGO Marvel's Avengers eGuideDigital Design and Layout
LEGO Star Wars Cover ArtLEGO Star Wars: The Force Awakens eGuideDigital Design and Layout
Madden NFL 16 Cover ArtMadden NFL 16 eGuideDigital Design and Layout
Defensive Playbook Cover ArtMadden NFL 17 Defensive PlaybookDigital Design, Layout and Video Editing
Offensive Playbook Cover ArtMadden NFL 17 Offensive PlaybookDigital Design, Layout and Video Editing
Madden NFL 17 Cover ArtMadden NFL 17 eGuideDigital Design, Layout and Video Editing
Nintendo Cover ArtNintendo Playing with Power eGuideLayout
Quantum Break Cover ArtQuantum Break eGuideDigital Design and Layout
Rise of the Tomb Raider Cover ArtRise of the Tomb Raider eGuideDigital Design and Layout
Battlefront Cover ArtSTAR WARS™ Battlefront™ eGuideDigital Design and Layout
Splatoon Cover ArtSplatoon eGuideDigital Design and Layout
Street Fighter Cover ArtStreet Fighter V eGuideDigital Design and Layout
Wild Hunt Complete Edition Cover ArtThe Witcher 3: Wild Hunt Complete Edition Collector's eGuideDigital Layout and Interactive Map
The Witcher 3 Cover ArtThe Witcher 3: Wild Hunt eGuideDigital Layout and Interactive Map
Titanfall Cover ArtTitanfall 2 eGuideDigital Design and Layout
Watch Dogs Cover ArtWatch Dogs 2 eGuideDigital Layout and Interactive Map